Nivea is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg -based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf.
In 1890, it was sold to Oscar Troplowitz. Troplowitz working with Beiersdorf’s associate, Dr. Paul Gerson Unna, and the German chemist Isaac Lifschütz, developed a new skincare cream.
In 1900, Lifschütz developed the first stable water-in-oil emulsion eucerit. This was the origin of Eucerin. Nivea comes from the Latin adjective niveus, nivea, niveum, meaning “snow-white”
During the 1930s, Beiersdorf produced various products such as tanning oils, shaving creams, shampoo, facial cleanse, and toners. In World War II, the trademark “NIVEA” was expropriated in many countries.
After the war, Beiersdorf bought the rights back. During the 1980s, the NIVEA brand expanded into a wider global market. In 2011, NIVEA was fined $900,000 by the U.S. Federal Trade Commission for falsely claiming that consumers could slim down by regularly applying NIVEA My Silhouette!
Cream to their skin. The same year, NIVEA published a world map on its website that omitted Israel; Simon Wiesenthal Center protests
In June 2019, the marketing and media industry journal Ad Age reported on June 26, 2019, that FCB, Nivea’s long-time ad agency, had ended its relationship with the company. Among the primary reasons cited was NIVEA’s rejection of a proposed ad that featured two men’s hands touching because, according to a NIVEA executive, “we don’t do gay at NIVEA.”
Crain’s Chicago Business reported that FCB had ended the relationship of more than a century. Noting that the breakup occurred at the end of Gay Pride month, Crain’s noted that FCB would be forgoing the management of NIVEA’s $21.8 million U.S. advertising budget. It represented 1% of FCB’s revenue globally.
Does Nivea Cocoa Butter Lighten The Skin
Nivea Cocoa Butter doesn’t lighten the skin that is; it doesn’t make your skin fairer than it already
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